A product launch is the process of introducing a new product to the market. It involves several coordinated activities aimed at promoting the product, generating awareness, and driving initial sales. This process typically includes market research, product development, marketing strategy formulation, advertising campaigns, public relations efforts, and sales promotions.
A successful product launch requires careful planning and execution, often involving target audience identification, setting launch goals, and choosing the right timing and channels for release. The objective is not only to inform potential customers about the product but also to engage them in ways that encourage adoption.
The product launch phase is critical as it can significantly impact the product’s market reception, brand perception, and long-term success.
Samsung Electronics has unveiled its highly anticipated Galaxy Time collection in partnership with the European Space Agency (ESA). This unique collaboration brings together the worlds of technology and space exploration…