Snapchat

Snapchat is a multimedia messaging app created by Evan Spiegel, Bobby Murphy, and Reggie Brown. It allows users to send photos, videos, and messages that are designed to be temporary and self-destruct after being viewed, promoting a sense of immediacy and spontaneity in communication. Key features include “Snaps,” which are photos or videos shared directly with friends; “Stories,” which allow users to compile and share content for 24 hours; and “Snap Map,” which enables users to share their location and see where friends are at a glance. Snapchat also includes various filters, lenses, and augmented reality (AR) effects that enhance user interaction and creativity. The platform is particularly popular among younger audiences, emphasizing privacy and ephemeral content sharing.